THE COURTED STATE OF THE UNION VENDOR REPORT 

Table of Contents 

• Overview 

• Highlights from Courted’s Recruiting Insights 

  • 2.1 Opportunities for Real Estate Brokers and Managers 

  • 2.2 Opportunities for Agents and Industry Stakeholders 

• How to Use Courted’s Recruiting Tools 

• Takeaway 

 

1. OVERVIEW 

In an evolving real estate landscape, recruiting top-performing agents is more critical than ever for brokerages aiming to stay competitive, enhance their culture, and drive growth. Courted, a leading real estate technology platform, empowers brokerages with data-driven tools and strategies to recruit agents effectively, drawing parallels to the proven techniques used in winning listing appointments. 

This report summarizes insights from Courted’s recruiting philosophy, as shared in a recent industry session titled How to Recruit Agents Like a Pro: Winning Agents the Same Way You Win Listings. The session, featuring real estate expert Katie Casey, highlights how brokerages can leverage Courted’s tools to identify, attract, and retain agents by addressing their unique needs and aspirations. 
 

For a deeper dive into Courted’s recruiting solutions, visit Courted.io to explore the platform or request a demo. 

 

2. HIGHLIGHTS FROM COURTED’S RECRUITING INSIGHTS 

Courted’s approach to recruiting is rooted in data, relationships, and strategic communication, offering a fresh perspective on building high-performing teams. The insights shared in the session draw from real-world recruiting experiences and Courted’s proprietary data analytics, which tracked $480 billion in sales volume and $12 billion in commissions moving between brokerages in 2024. 
 

2.1 Opportunities for Real Estate Brokers and Managers 

Courted’s platform and strategies provide brokers and managers with actionable opportunities to enhance their recruiting efforts: 

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• Leverage Data for Targeted Recruiting: Use Courted’s analytics, such as Pipeline Alerts, to identify agents hitting key milestones (e.g., doubling their business, securing a high-value listing, or co-broking with your team). This allows brokers to initiate timely, relevant conversations that resonate with agents’ achievements or challenges. 

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• Treat Recruiting Like a Listing Presentation: Approach recruiting conversations with the same preparation and relationship-building mindset as a listing appointment. Research the agent, understand their pain points, and tailor your value proposition to their specific career stage and goals. 

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• Focus on Culture and Fit: Recruiting is the fastest way to shape or enhance your brokerage’s culture. Whether you need energetic team players or analytical high-performers, Courted helps identify agents who align with your vision, fostering a cohesive and motivated team. 

• Streamline Outreach with Personalization: Use Courted’s tools to craft personalized outreach (e.g., congratulating an agent on a recent closing or milestone). This builds rapport and increases response rates compared to generic recruiting pitches. 

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• Handle Objections with Empathy: Courted emphasizes techniques like “yes, and” to address objections (e.g., “My broker is like family” or “I’m happy where I’m at”) by focusing on building relationships rather than pushing for immediate commitments. 
   

• Test and Refine Value Propositions: Practice recruiting pitches with existing top agents or those who have declined offers to gather feedback and ensure your brokerage’s offerings remain competitive. 

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2.2 Opportunities for Agents and Industry Stakeholders 

Courted’s tools also benefit agents and other stakeholders by fostering a more dynamic and supportive real estate ecosystem: 

• For Agents: 

• Access to mentorship programs: Courted encourages brokerages to create structured mentorship programs for new agents, pairing them with experienced mentors to accelerate their success. 
   

• Tailored career support: Courted’s data insights help brokers understand agents’ unique needs (e.g., better work-life balance or advanced marketing tools), ensuring they join firms that align with their goals. 

• Recognition of achievements: Courted’s Pipeline Alerts celebrate milestones, boosting agents’ morale and visibility in the industry. 

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• For Industry Stakeholders (e.g., Title Companies, Mortgage Lenders): 

  • Collaborative recruiting: Partner with brokers to co-host networking events or visit open houses, as highlighted by Courted’s creative recruiting tactics (e.g., bringing food to open houses to connect with top agents). 

  • Enhanced market insights: Courted’s data on agent movement and performance helps stakeholders identify high-potential partners for referrals and collaborations. 

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• For Organized Real Estate: 

  • Courted’s focus on professionalizing recruiting aligns with efforts to elevate industry standards, encouraging brokerages to prioritize transparency, mentorship, and agent development. 
     

  • By streamlining recruiting, Courted supports the creation of stronger, more career-focused agent workforces, reducing inefficiencies and turnover. 

 

3. HOW TO USE COURTED’S RECRUITING TOOLS 

Courted’s platform and insights provide a roadmap for brokerages to transform their recruiting strategies. To maximize impact: 

• Integrate Courted’s Data into Recruiting Plans: Use Pipeline Alerts to identify agents with recent achievements or challenges, enabling timely and relevant outreach. 
   

• Adopt a Relationship-First Approach: Train recruiting teams to focus on building trust and understanding agents’ needs, mirroring the listing presentation process. 
   

• Implement Feedback Loops: Regularly test your value proposition with current agents or external contacts to ensure it resonates with top talent. 
   

• Leverage Creative Outreach: Use Courted’s insights to craft personalized messages (e.g., via text, email, or video) or engage agents in person at open houses or networking events. 
   

• Track and Measure Success: Assign a team member to monitor recruiting metrics (e.g., response rates, appointment conversions) to refine strategies over time. 
   

• Onboard with Purpose: Ensure onboarding reflects the reasons agents joined, addressing their “three wishes” (e.g., better organization, mentorship, or marketing support) to boost retention.