Brokerage Growth: How AI is Powering Smarter Recruiting and Retention
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In today’s competitive real estate landscape, brokerages are under growing pressure to attract top talent, retain high-performing agents, and make faster, more strategic business decisions. Yet without data-driven insights, many leaders still rely on instinct—risking missed opportunities and unnecessary turnover.
At TrendGraphix, we believe that when data is clear, accessible, and actionable, brokers can shift from reactive to proactive leadership. With over 25 years of MLS data and deep expertise in brokerage operations, we’ve built tools that enable smarter decisions—now powered by predictive AI.
From Retrospective to Predictive: The New Edge
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Our BrokerEdge product has long helped brokers evaluate performance, monitor market share, and track production at the office and agent levels. What’s new—and transformational—is the ability to predict agent movement before it happens.
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By analyzing key indicators like tenure, transaction patterns, listing activity, and changes in production, our AI models identify which agents are more likely to switch firms—and when.
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In one metro area, for example, agents with three straight quarters of declining volume and no new listings were over 3x more likely to change brokerages within six months. With that kind of foresight, brokers can start retention conversations early or proactively recruit agents before competitors do.
This predictive capability is built directly into BrokerEdge—so your decisions are guided by patterns, not guesswork.
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Leading with Insight, Not Instinct
Whether you're focused on recruiting, retention, or strategic planning, BrokerEdge delivers the metrics that drive business growth. With simple dashboards and customizable filters, you can:​
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Benchmark your offices against local competitors
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Monitor agent performance trends over time
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Identify potential flight risks
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Target top-producing agents for recruitment
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Evaluate the impact of office expansions, mergers, or market share shifts
BrokerEdge transforms complex MLS data into clear, actionable insights—empowering leadership at every level.
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Equipping Agents to Win with Data
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We also offer Facts & Trends, a companion product designed to help brokers and agents quickly grasp local housing trends through intuitive visuals.
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Instead of manually sifting through MLS exports, users can instantly access:
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Active, pending, sold, and new listings
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Average and median sale prices
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Price per square foot
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Days on market
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Inventory levels and absorption rates
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These insights save time and position agents as local market experts—enhancing client trust and agent confidence. When agents thrive, brokerages do too.
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Why It Matters Now
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Market dynamics are shifting rapidly. Interest rates remain high, move-up transactions are tight, agent movement is increasing, and competition for top talent is intensifying.
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In this environment, waiting until the numbers are in is often too late.
BrokerEdge and Facts & Trends provide both real-time visibility and forward-looking insight—helping you act before the market does.
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This isn’t about replacing human judgment. It’s about amplifying it—with the power of data.
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Let’s Unlock Your Advantage
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TrendGraphix has supported brokers and agents for over 30 years with tools that clarify and amplify the value of MLS data. Our latest AI enhancements are the next evolution—giving leaders the confidence to act ahead of the curve.
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If you're ready to see what your data can reveal—or explore how predictive insights can strengthen your recruiting and retention strategy—we’d love to connect.
About TrendGraphix
TrendGraphix is a preferred solutions vendor of Leading Real Estate Companies of the World®. We provide real-time, visual MLS-based analytics tools that help brokers and agents make smarter business decisions. Our products—BrokerEdge and Facts & Trends—support talent strategy, market analysis, and client advising. Now with predictive AI, we help brokerages stay one step ahead in a fast-moving market. To learn more, visit https://www.trendgraphix.com or explore our profile on the LeadingRE Solutions Group site here.